WEVE - Innovations that inspire, care that transforms.
Visual Identity and Product Development
WEVE is an innovative Brazilian brand born from the desire to offer high-quality products in the health, wellness, supplements, and cosmetics segments. Founded by two visionary partners, WEVE combines science and nature to create solutions that meet the needs of modern consumers. In its early stages, WEVE faced the challenge of developing a cohesive visual identity that could connect seamlessly with different segments. Additionally, ensuring that product development reflected WEVE’s values of innovation, safety, and effectiveness was crucial. WEVE also has ambitious plans to expand into the food and pharmaceutical sectors, aiming to become a reference in both national and international markets.
Challenges and Solutions
Developing WEVE's visual identity presented the challenge of creating a brand that could harmoniously connect with different segments, such as supplements and cosmetics, while maintaining a strong and cohesive presence. The solution involved a strategic approach to create a modern, exclusive, and bold identity that communicates clarity, safety, and effectiveness. Moreover, WEVE's product development required meticulous work to ensure that each item reflected the brand's values, from formulation to packaging design. The result is a brand ready to conquer new markets and expand its operations, with a solid foundation of innovation and quality.
Services Provided:
- Visual Identity Development
- Packaging Design
- Brand Creation and Branding
- Product Strategy Consulting
- Art Direction for Health and Wellness Products
The project resulted in a strong and cohesive visual identity for WEVE, a brand in the health and wellness sector. This new identity was designed to help WEVE stand out in a competitive market and drive its growth, while reinforcing its core values of innovation and quality.
Grateful to WEVE for the opportunity to collaborate on such a challenging and meaningful branding project that aims to position the brand for long-term success.
